What is CSR?
CSR is the short form for the system aiming at the survey of customers' degree of satisfaction for an enterprise. It is meant to acquire, by means of continuous quantitative research, such indexes as the degree of satisfaction, service defects, the rate of second-time purchase, the rate of recommendation.
The key, for all the enterprises facing fierce competition, to a large share of the market, is to provide better services or products than its competitors. CSR, based on the results obtained through scientific sampling of consumers, is an extremely effective managing tool for assessing the quality of service.
Procedures for CSR Research
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