MCR believes that every stage of marketing is likely to incur loss of customers because of the customers' lack of understanding or misunderstanding of the enterprise and its products; while on the other hand, this loss is due to the fact that the information they have about the product or service is inconsistent with what they desire and need. Every customer is baffled by the flood of confusing information, which has affected their purchase behaviors.
Research on purchase decisions will help make clear how customers are attracted or lost. Various characteristics can be depicted of each stage of the process in which a purchaser accepts a product and be used as indicators for each stage to identify the aspect of a product or service that the purchaser is most concerned about.
Analysis of purchase decisions can tell you how to maintain the largest possible number of customers in each stage of the process in which a product is accepted.
Our ultimate purpose in the research is to help our clients attract more customers by searching for the reason behind the decline of would-be customers at each determining point.
MCR purchase decision analysis can also help define the properties of products or services that tend to optimize the purchasing process. It can also enable our clients to simulate the different variables of the properties so as to predict the effects of the properties on customer loyalty. |
