The consumer research (the Consumer Research), also called the consumption market research, includes three main parts: the basic characteristic research of consumer, consuming behavior research and consuming motive study the three greatest parts. Through the research of these three levels, these below can be provided for the related profession and business enterprise: Market division, the orientation of product, brand management, fixing price strategy, new article development, outlet construction, ads' practice, promotion, sales forecasting and other theories of behavior, data foundation.
MCR thinks those industries and enterprise with the market-product sale and the market service as their main profession and business enterprise, need market potential research regularly, these vocations include: Fast consumer goods vocation( food, beverage, cosmetics, tobacco, daily necessity), household appliance industry, medicine industry, insurance industry, telecommunication industry, IT industry, and other serving and manufacturing vocations and enterprise.
MCR provides the consumer-market research for the customer. Simultaneously, MCR can combine consumer-market research with other market researches (i.e. vocation research, credit investigation, etc.), using the contents and results together thus providing more valid and complete market study for the enterprise. |
